have shown that website visitors stay longer and purchase more
goods/services on sites with aesthetic appeal and intuitive navigation.
Moreover, in examining users' first impression of websites, studies
have found that the best predictor for the overall judgment by
typical users of a website is its beauty.**
Internet is chock full of businesses peddling everything from
potions to professional development. The majority of these companies
have excellent products and services. Some even market industry-revolutionizing
has become a rarity, however, are those companies which have been
able to successfully weave the perfect blend of aesthetics, functionality
and intrigue into their websites; matching their look with their
capabilities. Instead the Internet is jam-packed with nominal
or outdated design and usability.
are there so many websites that miss the mark of attracting and
retaining visitors? We believe there are three basic pieces to
the "web-effectiveness" puzzle: Time, Knowledge and
two of the three pieces is often and quickly accomplished. Acquiring
all three pieces, however, is not a task easily achieved. 1)
Time: very few small business owners have the necessary time
to devote to the maintenance of their site; 2) Knowledge:
it is often difficult to know what is needed and what is visually
pleasing for maximum effectiveness; 3) Resources: not every
small business is capable of employing a trained design professional.
was created specifically with the small business owner in mind.
Through our extensive design experience, comprehensive web and
marketing knowledge we offer low-cost, quick-turn solutions for
your Internet presence. From concept to implementation; whether
you're needing a facelift for your site or someone to help get
your idea out of your head and onto the page, Purpleproof is your
Purpleproof was created to aid small business owners with website
development and enhancement, we also offer a broad scope of other
creative services to include:
Advertising: Print and Web Promotions
Collateral: Corporate Brochures, Cover Letters, Mailers
Identity: Logos, Business Cards, Corporate Identity
Publications: Annual Reports, Catalogs, Publications
Consulting: Strategic Marketing, Campaign Management
B. O., Jonsson, F. (2000). Aesthetics and preferences of web pages.
Behaviour & Information Technology, 19(5), 367-377.